SEO and Digital Marketing


Turbo Charge Your Website Following These Tips

For any business with an online presence, one of the most important — often ignored — things that can improve user experience and boost traffic and conversions is better website speed.

Custom Web Design Companies in San Diego

Web users do not have the patience or the tolerance of slow loading sites and pages. And who is to blame them? With rapidly declining human attention span, any slight delay in loading your website could potentially affect your ability to hold your site visitors long enough to even have any chance at conversion. There are many other reasons for making a site faster, but it is clear beyond the shadow of a doubt that having a faster site will benefit your business. In fact, Google now uses site speed as a ranking factor and ranks them higher on the “search results” pages. The important question now is how do you improve your site speed? Here are some essential tips:

Do Away With The Supplementary Plugins

Additional plugins to enhance the look of your website and add in exclusive features are readily available in the market. It becomes quite tempting to purchase or install these plugins without actually acquiring an in depth knowledge about its usefulness. Installing plugins require a lot of resources to function in an optimum condition and this in turn lead to a slower loading site. Enabling and disabling plugins can be a great way to determine the exact speed of the site and whether some of the installed widgets should be removed.

Make Browser Caching Possible

Caching makes your website faster by storing essential files in visitor’s browsers; this way, whenever someone visits your website again, it would load much faster for them than it did the first time. Besides providing quick access to essential files required to load your website, caching also reduces requests to your server since the files are already stored in user’s browser, thus making your site much faster for both new and old visitors.

Optimize image sizes

Professional Web Designing companies make use of certain plugins that help in effectively optimising the images used in the website. These plugins can be made to run in the background and help alter every new image that is uploaded. The images are reduced in size all the while retaining their visibility and quality. If you’ve done your best to optimize an image, or if you don’t want quality to be affected, you can consider “lazyloading” your images; this makes sure your images only load when a user scrolls to the section the image is at, resulting in an instant improvement in site speed for all users.

Make An Extensive Use Of CDN

To deliver content promptly and efficiently to all users anywhere in the world, CDN or Content Delivery Networks are used. These are a collection of website servers that are placed in multiple locations and each of the servers that are selected to deliver content to particular users are determined by the shortest distance between the two networks. It thus goes without saying that servers which respond promptly are inevitably chosen.

Use Minimal Codes

Often, HTML, CSS and JavaScript code become convoluted — including a lot of lines of programming and comments that are not necessary for the code to function. Unfortunately, this only adds to the time it takes to load and process the code, leading to your site becoming slower. The solution to this is to “minify” your code. This strips unnecessary comment, whitespaces and reduces the code to minimal, making your site much faster. One important Tip: Do make copies of your entire content before implementing these changes.

Custom Web Design Companies in San Diego offer the perfect solution to all your website related queries. Their services are tailor made to complement your specific needs and reward you with a high functioning and optimal website that ticks all the correct boxes.

For further information on the various benefits that can be availed from increasing the speed of the website, do contact Sma2z at their website-

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