“First impression is the last impression”. These days, your audience’s first impression of your business is based almost exclusively on your website … so redesigning your website isn’t a task to take lightly. It requires a good deal of thought, time, and potentially money, but the upside can be enormous.
Now, “redesign” doesn’t necessarily mean you need to change every single one of your branding and graphic design elements. In fact, redesigns can just entail making functional modifications that help your website work better and assist you in reaching your marketing goals. After all, your website is one of the foundational elements of your marketing strategy, right?
While you can find many excellent reasons not to revamp your site, here are some great reasons why you should get your redesign plans off the ground.
Your website is not helping you accomplish your business goals:
Is your website functional and visually appealing? Awesome! But if you still aren’t getting the results you want, it’s just useless. Your website exists to build your customer base, and your data should show you’re trending toward that goal. If you aren’t happy with your conversion results, it’s time to redesign. Examining your site’s conversion rates — visitor-to-lead and lead-to-customer typically being the most important — can provide you with a clear idea of what needs to be adjusted on it.
Your website’s homepage is just over-saturated:
One crucial mistake is inundating the user with an excessive amount of content right on the homepage of your site. It can be tempting to try and fit in as much information as possible with the mindset that if you prominently present it to the user up front, they’ll be sold on your products or services. Unfortunately, that is not the case. You have only a few seconds to capture the interest of a website visitor, so you must be concise and to the point with the content you supply on your homepage.
Your website is not responsive:
In today’s mobile centric world, more than 17% of all web traffic comes from mobile devices. rely on mobile devices to visit your website. Moving forward, the scenario is not going to change. If your site isn’t responsive yet, the chances you’re losing leads and maybe even customers are high. Mobile users have made it clear they want to have a great UX on their devices — the same ones they have on desktops — so this should be a chief priority for your company if it hasn’t already been made one. A website with responsive layout allows its owner to accommodate all her targeted audiences regardless of the platforms they are using. Simply put, if your website isn’t responsive, your competition already has an advantage over you—so it’s time to implement a responsive design now.
Your competition has changed or redesigned their site:
Perhaps your competitors have out taken you in search engine and as a result, it’s leaving a detrimental impact on your business prospects. Obviously, you don’t need to give your site an overhaul every time one of your competitors changes theirs. Having said that, if they make changes that improve their rankings substantially and end up pushing your website down in searches, it’s likely time to make some alterations to your site.
If you spend some time on a competitor’s site and realize it could meet your goals far better than your own site does, it’s time to roll up your sleeves and get busy. Maintaining an edge in search shouldn’t be your only goal, but if you’re not near the top of SERPs because competing business is keeping you from there, analyze what SEO adjustments you can make to your site.
Your third-party tools are not up-to-date:
If your site is like most out there, you’ve embedded third-party tools that improve its functionality, such as shopping cart widgets. But, if some (or all) of these tools on your site aren’t up to modern functionality standards, you’re best off updating them. Nothing drives customers away like third-party tools that are outdated in terms of function or design or just don’t work correctly, so make the move to more modern ones that’ll not only appeal to your visitors, but also turn them into leads.
Your website is too slow:
Site speed plays a factor in many things related to your digital presence including SEO, the time users spend on your site, and the user-experience you offer—amongst many other things. If your website is slow, there is a good chance that it is poorly developed or that you’re using a slow hosting platform, and it’s time for a change. Users are not patient—they expect instantaneous results at the click of a button.
Identifying with one of the above reasons shouldn’t cause you to go into panic mode and dive deep into a redesign, but realizing a few hit close to home might mean it’s time to get cracking on a new design.
Your website is meant to bring you business. If it’s not doing that, it’s time to determine why not and make necessary changes.
Do you think you’re in need of a website redesign? Which parts of your site do you want to update most? Please provide your feedback or comments via our Facebook… Also connect with us on — Twitter or LinkedIn