SEO and Digital Marketing


Must have WordPress Plug-ins for Effective E-Commerce Sites

E-commerce has been evolving rapidly in the past decade for all kinds of businesses. There are very few businesses without an online presence today for selling their product or service. With impressively low start-up costs, and potentially larger margins, online stores and shopping carts have enabled businesses of all sizes to reach out to a larger market and to compete with larger rivals on more equal footing.

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WordPress, can help build great websites for your business, but the sheer vastness of the options available in terms of the themes and plug-ins may seem quite daunting at first. WordPress currently has over 30,000 plug-ins offered from various sources. However, there are a bunch of very popular and useful ones that you can pick to jump-start your online store. As a Web Design Company in San Diego with extensive experience in eCommerce, we have compiled our list of 7 of the most effective WordPress plug-ins with functions to help in specific areas of eCommerce website development.

WooCommerce – One of the most used and arguably the most popular plug-in WooCommercefor eCommerce website development. WooCommerce enables the sale of both digital and physical goods, with a variety of shipping options and real-time payment calculations. Although available as a free download, you can upgrade to a wide variety of premium extensions as and when the need arises.


Shopp – A plug-in which is already quite popular, Shopp comes with a plethora Shoppof useful e-commerce features that enable webmasters to setup their stores in minutes. Easily compatible with any WordPress theme, it has features like dashboard widgets to view history of sales and products, promotional tools, support for many types of payment gateways and much more.


JigoShop – A feature-rich plug-in which has all the essential elements to run anJigoShop eCommerce website, JigoShop optimizes your e-commerce store to deliver excellent performance while ensuring full customizability. The plugin enables an elevated level of user control, and the sizable development team regularly cranks out updates and fresh features.


EasyCart – eCommerce Shopping Cart aka WP EasyCart is a streamlined EasyCartshopping cart plugin that slickly integrates with your WordPress website. Like WooCommerce it lets you sell both digital and physical cards, and offers several payment options. Although the plug-in is free to download, there is a license fee per site.


Cart66 – Cart66 stands as perhaps the most secure Cart66e-commerce WordPress choice available – for a start, it helps to ensure online stores are PCI compliant. It supports both digital and physical products, and enables customers to create accounts when purchasing items. It also includes a recurring billing engine that plays nicely with its 102 supported payment gateways, and enables you to include taxes and discounts at checkout. Cart66 offers a 14-day free trial, but after that, the plugin starts at $9.99 a month.


EcWid – A very user-friendly plug-in for setting up shopping carts, EcWidEcWid stores your data entirely in the cloud, with unlimited storage, automatic upgrades, and backups. This plug-in also offers mobile apps free of charge in both iOS and Android, which enables your device to turn into a Point-of-Sale (POS) station.


Easy digital downloads – If you sell downloadable digital Easy-digital-downloadscontent such as audio, video, or other content such as eBooks or software, then this is the plug-in for your needs. Easy Digital Downloads is an e-commerce plugin solution aimed at – you guessed it – digital downloads only. The mantra of the plugin is to simply offer everything you need and nothing you don’t. It’s minimalism at its finest! Amazon, PayPal, and test payments are supported right off the bat, and there are numerous premium extensions to help enhance your store further. Finally, Easy Digital Downloads is entirely free – meaning no transaction fees apply to your sales.


E-commerce is growing rapidly and there’s no better time to set up your very own e-store than now. WordPress makes it significantly easier for webmasters to dip their toes into e-commerce and see if it’s a good fit for them with its incredible range of e-commerce plugins. Depending upon the nature of your e-store, what you’re looking for in a plugin, and the user experience you wish to deliver to your customers, you can select an e-commerce plugin that’s best for both you and your site. In this post, we have compiled some of the best offerings and, hopefully, have offered enough insight to help you make an informed decision.

As a company with a lot of experience in eCommerce Web Design in San Diego and serving nearby areas, we have tried and tested many of these tools. Which e-commerce plugins have you tried out? Which features do you look for in an e-commerce plugin? We’d love to hear all about your experience so let us know by commenting below!

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