Many businesses often overlook the importance of a good web design and how it should drive marketing strategy for their business. This isn’t necessarily their fault since many simply do not know much about a good web design. A powerful web design can help translate a business vision in a way that potential customers can intuitively understand and appreciate.
Here are some ways to maximize the power of a good web design to drive your business.
Love at first sight – creating a strong first impression that lasts
When it comes to websites, the first impression you make on your user is everything. It needs to be a positive experience otherwise you are losing potential customers due to bad design. And this happens every day to almost every business. People make snap judgments. It takes only 1/10th of a second to form a first impression about a person, and websites are no different. It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave.
This first impression depends on many factors: structure, colors, spacing, symmetry, and amount of text, fonts, and more. Verbal and visual aspects can have contrast ways of perceiving things. Hence, your design needs to maintain a strong balance between the visual identity and the content management. This can definitely enable you to create your audience as per your respective market. The design should also allow the messages and the images to reinforce the brand marketing. To highlight the vital messages, the topography should be used creatively. It will help the audience to remember them.
Embrace a responsive web design
Responsive design has been around a long time, but has picked up steam lately because of device proliferation and because consumers behave differently with their devices than what was expected. The responsive-design methodology makes certain all channels are designed as one using clear content prioritization. Whether you see a web page on a laptop or a mobile device, the experience is consistent and optimized for viewing on each device, essentially, “different but the same.”
To put more of the content users want in their hands, companies must look across their entire portfolio of content and begin to prioritize the most important elements. If you are struggling over whether a piece of content is necessary, ask yourself, “If the content is not important in a mobile environment, is it really important at all?” Simply put, the smallest device will have the most important pieces of content. More content is introduced as you work your way up in resolution size from smart phone, to tablet, to laptop and finally desktop.
Online Marketing driven by web design
If you are ready to get a new website (re)designed then you should also be keeping online marketing in mind during the design process. You don’t want to be sending potential customers to a website that looks bad or one that doesn’t cater to your target audience. That is why you should let the web design of your website drive your marketing strategy. Your website will play a large role in your conversion rate. There are numerous ways to drive traffic to your website but is critical that the traffic you do get converts. Let’s face it – traffic to your website means nothing to you unless you can get them to do what it is that you want them too. If you have a website that is not up to par it will likely cause trust issues and ultimately will cause your customers to leave without converting.
A good web site created by utilizing the power of great design would help your customers to quickly understand your products or services. It also would establish a brand identity for your company, and create a unique competitive advantage even in a fiercely competitive market, thus making a positive impact to your top line revenues.
As a business owner, it is important for you to understand that everything your company creates and represents should look great and work better than your competitors. A well designed website will serve as the face of your company online, and allow you to start establishing your company’s brand and everything good that comes with it. So you should take a closer look at what you can do to let your website design drive your marketing strategy.