Search Engine Optimization (SEO) is the potent mechanism ruling the indexing and ranking of web pages by Google. It is the way of designing the website or the content so that it can easily be traced by the users of search engines like Google.
How Google finds an article relevant in a search:
According to the Quality Engineer at Google, Matt Cutts, Google web search or index of the web uses “spiders” which is a software program. They begin with a few web pages and follow the links back in order to get those pages. The process is repeated.
It is the task of the search engine (Google in this example), to locate all the pages that include index of the words or phrases keyed in by the Internet user. Google takes into consideration around two hundred questions about each page. For instance, rank of the page, number of keywords on the pages, title, URL. A rank of a page is defined by the number of links back to a particular page and when the links belong to a particular quality website. Finally, the result is displayed based on these scores.
Types of Search Engine Content:
- Product Pages
- Blog Posts
What are keywords?
The crux of SEO content is to key in the accurate keywords in the search box. Keyword research tools hint at the words most frequently used by the Internet users to find their desired content.
Recent trends in Google about keyword importance:
The focus on keyword based search engine optimization is gradually becoming obsolete. The modern trend includes factors like resurgence of long-tail keywords and semantic search.
The primary goal of semantic search is to improve the accuracy of search by understanding the intention of the Internet user and the contextual meaning as they are displayed on the searchable database. It helps to generate search results of more relevance.
How keywords are used in content and making it reader friendly:
Keyword density is the trend of the day. Several methods have been incorporated to use keywords so that the content becomes reader friendly. One has to be careful in their choice of keywords.
Following few tips can be used to make a content reader friendly:
- Keywords can be used in Permalink
- H1 tag
- H2 tag
- Usage at the beginning and end of the content
- Meta title Tag
- Bolding and italicizing the keywords
- Insertion of relevant images
- Using the targeted keyword as anchor text
- Using keywords in variation to reduce the density.
How a higher visibility in search is beneficial to your business?
Search Engine Optimization or SEO undoubtedly provides a better return on investment as compared to the traditional forms of marketing. SEO can offer better visibility in business, increase traffic to websites, enhance branding, credibility, and provide an understanding of the behavior of the customer and in turn add to the profit of a company. Experts at Sma2z can help clients with in-depth knowledge and implementation of new trends and techniques in SEO.