If you are a brick and mortar retail store that has an online presence, but yet to embrace the power of a complementary online marketing channel, then this article would provide the reasons to do so, and show why and how you can benefit from a SEO push. Search engine optimization, commonly referred to as “SEO”, has the potential to save a struggling retail outlet or help an already successful retail operation reach the next level. Let’s delve into why and how a well executed SEO strategy can benefit a retail business.
Looking for a product?
Nowadays, when someone is looking for a product, they are inclined to hop onto the internet to conduct a search for businesses in their area. According to a survey by Econsultancy of 1,000 consumers in the UK and the same number in the USA, 81% of consumers regularly use the internet to research purchases and then proceed to buy from a local store. Not such a bad thing then is it?
Typically we hear retailers respond “Well, they are checking prices and then they expect us to match or beat online-only stores!” and the answer is…yes. And when all things are equal, price becomes the prime driver – but all things are not equal; as an established retailer with a store, you are more “real” and trustworthy, you have a more tangible reputation and you have a clearer track record, you are more convenient, you also are more “now” as you can immediately satisfy their need…and, hopefully, you provide awesome customer service, right there in front of the customer.
The bottom line is that people are no longer resorting to word of mouth discussions to find products or services. Nor are they resorting to traditional flyers for information about retail outlets’ products and services. The Internet has empowered people to proactively search out retail outlets in their vicinity with great ease. As long as your business continually invests in SEO, there is an excellent chance that your website, Facebook page or Twitter page will appear toward the top of the search engine results. Website development and SEO services by SMA2Z can help make it happen.
Rise up to the top
As internet searches for products become more omnipresent from people on the move with their ubiquitous web-enabled mobile devices, it is important that your business is ready to take advantage of it. Imagine a scenario where someone enters the search terms regarding their desired product and geographic location, they are then provided with a list of the best matches. There is less chance that your business would appear at the top of those search engine results without an effective SEO marketing strategy.
Anyone who owns or manages a retail business should know that stores that appear toward the top of search engine results will enjoy a considerable spike in business. A whopping 86 percent of those who see your store in the search engine results follow through with an in-person visit or with a phone call in an hour or less. An incredible 78 percent of these web sleuths will make a purchase. In a nutshell, stores that appear toward the top of online search engine results are able to convert prospective customers. With the help of the services provided by SMA2Z, you can not only have a strong SEO strategy, but the experts at SMA2Z can help execute it and ensure that your business rises up to the top of the search results.
Think Global, Act Local
In today’s global online economy, it is critically important that retail business have a global strategy since the next potential customer could come from anywhere in the world. However, it is also equally important to focus your SEO efforts locally to maximize your chances of being successful. Local SEO is a lot different from your average SEO campaign, and the local search results are changing more rapidly than any other. Here are a few quick ways to improve your local search results:
– Ensure you have a full NAP (name, address, phone number) consistently across all the pages of your website.
– If you haven’t already done, you should claim your business domain/page using Google’ My Business page.
– Local reviews have a direct impact on local search rankings; so it is important that you have as many genuine – reviews as possible across multiple review sites such as Yelp, Google etc.
– Focus on localized link building, and ensure that all your landing pages have local keyword data.
In the last few years, retail experience has become a combined online and bricks and mortar experience, taking the best of both worlds and delivering customers what they want – great products, at great prices, with great service and an awesome shopping experience. It is imperative that all businesses, particularly those that haven’t fully unleashed the potential power of online marketing, to change their strategy and take advantage of a powerful SEO push. The passionate professionals at SMA2Z can help your business grow its online presence, deliver more qualified leads, amplify brand awareness, and increase revenues.