Why do Accounting Firms need Qualtiy Digital Marketing and Web Design
As an accountant, you are focused in assisting your clients in planning for their future and securing their financial prosperity. Are you doing enough to plan and grow your own business? Do you have a strategy on how to market your business? Even if your accounting firm already has a big name and reputation,it is often not enough to wait for clients to beat a path to your door. To truly grow accounting business in the digital age, you need to have a strong online presence. While referrals will always be important, more and more people are going online to find a provider or vet one who has been recommended to them by their friends. So it is vital to make a strong, positive impression when they look for your firm online.
At SMA2Z, we understand what it takes to transform clicks into clients. Here are some insights to start building and enhancing your online presence.
#1. Build the Foundation
The foundation of digital marketing lies on relaying your value to your audience by leveraging different social channels. As an accounting firm, knowing your value to your customer is the first step, but the more important next step is in articulating that value through a series of marketing tactics. In the past , firms used traditional marketing methods such as print, radio, and TV advertising, and paper-based direct mail efforts. However, now digital marketing is changing how businesses operate – with the right strategy, you can reach more prospects than ever before, for less cost, and you can track and measure your progress every step of the way. It’s all in the numbers and the wisest accountants are now taking advantage of their digital presence to reach more clients.
#2. Have a Solid Digital Marketing Strategy
A digital strategy helps you to identify and formalize who your clients are, what you want to say to them (and what they want to hear from you), how you intend to do it, how you are going to measure the effectiveness of your marketing, and where you go next. Your strategy depends on your accounting firm’s specific goals; more prospects, better prospects, more retained clients. To get best results, an accounting firm should establish and implement a detailed and well-thought-out digital inbound marketing strategy. This must include tactics in areas such as web site, search engine optimisation (SEO), search engine marketing (SEM), mobile marketing, and social media. While they are at it, the company should investigate ways to use digital media that go beyond marketing, for such things as customer service and recruiting talent.
#3. Know Your Audience And Where To Find Them
Identifying your audience is the first step in building your digital marketing plan. As an accounting firm, who are you targeting for your service and how can you make it easy for them to find you? These days most people will go online and research products and companies before they even make a purchase. Most people are on the move and they’re using smartphones to manage their lives. So having a good mobile-friendly website will not only give you credibility but it will also help to give the impression that your company is bigger and more successful than it may actually be.Having a mobile app is not required for most businesses, but ensuring your website is mobile-friendly is a must however.
#4. Leverage Social Media
Social media is not just about what someone had for lunch, or sharing a video about a pet cat or catching up with old classmates. Too many businesses still think social media is only for recreation and networking. But savvy firms have moved beyond this attitude. As early as 2012, Hinge Marketing’s “Online Accounting and Professional Services Firms Marketing Report” investigated the use of digital marketing by 57 firms with an average of 420 employees and revenues of $41 million. This study found that nearly 3 out of 4 financial services providers intended to increase their online marketing presence by 23 percent over the next twelve months—and this was in 2012! Social networks like LinkedIn, Facebook, Twitter and YouTube are a great way to communicate with your local community. Additionally they are a great way to drive people to your website. In 2016 and beyond, the company that undertakes a digital approach to a marketing program is positioning itself for success in the future.
The digital age has created unprecedented opportunities for those who adopt digital channels for business. With the right online marketing strategy, your business will be more efficient in all aspects of your business. Digital & social media marketing presents an opportunity for accountants to keep up to date with industry developments, competitor activity as well as interacting with current and potential clients.
How can SMA2Z help
By seamlessly connecting digital marketing experts and business owners, SMA2Z makes building effective digital marketing campaigns easy for any budget. Here are some things we can help you execute:
#1. Custom & Mobile-Friendly Website
We create professional and modern websites that not only make a great impression on your clients, but also reach them in all their devices.
#2. Promote Local Digital Presence
We help you get noticed online by promoting you through various search engines and business directories.
#3. Rank higher in Search Engines
We get your website to rank higher in search engine results through various Search Engine Optimization(SEO) techniques, which in turn drives more traffic to your business.
#4. Paid Advertising
We promote your business to targeted audience through Paid Ads in various digital channels.
#5. Social Media
We develop your presence in various social media channels.
#6. Reputation Management
We help to manage your online reputation.
Your focus is on providing the very best service to your clients. We are here to help you to enhance your digital presence for driving leads, online traffic, customers and revenue. For more information,contact us today.