Ask any business about its top challenges currently, and the chances are very likely that recruiting and retaining talent is somewhere towards the top of the list. Smart companies know that they’re only as good as their best workers, and will prioritize seeking out the best of the best for their organizations.
When online job sites first began to gain traction, they were seen as supplements to the traditional paper résumé and in-person interview. Today, the world of recruiting has gone nearly 100-percent digital. As technology continues to evolve, recruitment and staffing companies are looking for an effective online strategy to approach the talent search and recruitment process. So, here are some suggestions to build and promote a staffing and recruitment website.
Custom and responsive web design
While there are several free website builders and templates, it is imperative to have a well-designed and custom web site that reflects your company’s mission, vision and values. The home page and entire site has to be accessible on all devices since most people use their mobile or tablet devices for online access.
Candidate friendly tools and searches
Today’s job seekers are tech savvy and would lose interest if they can’t easily find what they are looking for on your website. So it is very important to ensure that a potential candidate can easily register on your website, create a job profile, browse through available jobs and employers and set up their own customized search filters.
Embrace and utilize Social Media
Recruitment agencies have always had a challenge when it comes to social media. Instead it should accept the inevitable and put it to good use as much as possible. Create a profile for your company in as many social media outlets that you want to use. Separate the ones that you want to use for recruiting such as LinkedIn and the ones that you want to use for promoting your company’s brand image.
Be Found in Search Engines
When candidates and clients are looking for recruiting company and not finding your company and/or job postings in search results, there’s a problem that not only holds affects your current conversion, but is effectively holding back your business. Through an optimized SEO strategy, increase your website search engine visibility so that job seekers and companies in your region and around the world can easily find your website to meet their recruiting or job needs.
Content is still King
Increasing visibility in search engine isn’t possible without having quality content. Create Fresh Content in the form of webinars, B2B Videos, Testimonial Videos, Business Case Studies, Infographics, and Blog Posts. Writing Fresh Content regularly and addressing your Target Audience concerns would help you drive more business.
Have you tried other ideas to promote your recruitment or staffing business? If so, please share your experience in the comments section below. If you are looking for a partner to develop your website, please contact Sma2Z at (858) 876-2294.