If you are currently operating a website or developing a new one, and looking to integrate some e-commerce functionality to grow your business, you might be struggling to decide between the two most popular solutions – Magento and WordPress. Don’t worry, you are not the only one faced with such a dilemma. With the online world buzzing with various eCommerce platforms, it is becoming difficult to choose the right one suited to your business. In this article, we are going to highlight some of the benefits and downsides of the two most popular solutions – Magento and WordPress- to help you make the right decision for your business.
What do you plan to achieve with your website?
Before we delve into the features of Magento and WordPress, the most fundamental question to ask yourself is what is it that you want achieve with an eCommerce solution for your business. Below are a few things to consider while making this decision:
- Is your website mainly used to sell products or services? Or is your website used to generate online leads with marketing information, and convert them to sales offline?
- Do you need to integrate your store with a POS system?
- If you are selling products online, what portion of your current revenue is from online sales?
- How much customization is allowed or needed for your products? Do you need to add lots of content to your store, such as a blog? How do you want your customers to pay for your products? Or what sort of payment methods do you want to accept on your online store?
Regardless of how common or unique your business may be, what works for some other business may not work for you. So it is always important to determine what your business goals are and choose the eCommerce solution that would help you achieve it.
Let’s now take a look at some of the pros and cons of two of the most popular solutions, WordPress and Magento, and how you can make that choice between those two for your business.
A lot alike, yet different
WordPress and Magento share many similarities. Both these e-commerce platforms are SEO friendly and customizable and both feature a strong online support community.
Both are essentially content management systems, allowing for theming broadly, and provide you the ability to add, modify, and manage your contents in the most simplified yet effective way possible. However, they are different in their core purpose with WordPress being more content oriented and Magento being devoted exclusively to eCommerce.
Magento is based on an open source technology. It is an e-commerce platform with many dedicated e-commerce features that have been trusted by over 150,000 online store owners, including some of the world’s prominent brands, ranging from small businesses to large multinational corporations.
Magento offers a high-level of customization and functionality that renders merchants with the flexibility to set up online stores according to their business needs, and providing rich features like multi-store management, generating reports, mobile commerce, marketing, search engine optimization, and other vital management tools. The Magento interface also facilitates the creation of complex content pages, menus, and version control very much like WordPress. Furthermore, Magento is more secure than WordPress third-party extensions.
WordPress is an open source blogging platform and content management system. Over 60 million websites, comprising 17% of total websites, are run on WordPress. Even websites like eBay, which owns Magento, use WordPress for their blogs. In addition to being very user-friendly, it is also famous for providing an easy-to-embed plug-in architecture and template customization. The basic e-commerce functionality in WordPress can be achieved through various third-party plug-ins, such as the popular WooCommerce plugin.
WordPress is made of multiple editable pages. A set of loops and functions are used to fetch page content and post while developing template files. Customized template files can be created and applied to a single page.
Magento functions quite similar to WordPress. When you choose WordPress, a particular task can be carried out in a few clicks. However, in case of Magento, that task is performed in a programmatic manner.
Magento comes in two different offerings as it relates to pricing. The Community edition of Magento is available for free download and is more aimed for developers who know their way around or alternatively for small businesses who want to hire a developer on their own behalf. The Enterprise edition of Magento is a paid, tailor made solution that provides higher performance and scale-ability for fast-growing and large businesses. It also gives you access to expert support as well as hundreds of extensions and features that you can use to power your store and generally give you more control over your website.
Comparatively, the WordPress/WooCommerce solution is a much more affordable solution for those that are price conscious.
Choosing Magento or WordPress
It is not a simple matter to decide which of these eCommerce platform is better. While both have their pros and cons, your decision needs to be based on the purpose of your website and what it is expected to achieve for your business. If you want to sell products online, it’s better to go with Magento. That’s because, it’s functionality is aimed at building a site for selling numerous products online. Thus, Magento fits your bill when you want to mainly focus on forming a business structure for selling products. However, if your focus lies primarily in managing the content and selling fewer products online, then WordPress best fit your needs. This is because WordPress is content-driven and is one of the most sough-after blogging platform. So, if you plan on developing a site for providing news update and great content, and you are just selling a few items then definitely WordPress will work in a better manner for you.
The Golden Path- Combining WordPress and Magento
Do you want to have the best of both of these solutions? A great way for drawing traffic to your Magento store is by connecting it to a WordPress blog, where you can tell potential customers about the products you sell from a consumer’s point of view rather than a marketer’s one. This fast-growing trend lets you manage your blog straight out of the Magento backend interface, while displaying a WordPress layout on the front end.
If you are planning on building a new website or just want to improve the look and functionality of your existing website, then it’s important you choose the eCommerce solution that is right for you.
If after reading this post you’re still not sure about what solution is right for you, feel free to contact the friendly team at Sma2z. We’re always excited about taking on new projects and we’ll help assess your needs and tailor a customized solution for your business.