With a recent surge towards mobile browsing and cool new design options like parallax scrolling, the web has seen millions of new websites and older sites receive facelifts over the past few years. It has also led to a lot of poor web design choices that prevent consumers from fully connecting with the business or brands. From unattractive homepages to weak content, poor navigation, and countless errors, there are many things that the average website can improve on.
Below, you’ll find the most common web design mistakes and how to avoid them from your website.
Lack of Responsive Design
Recent research data reveals that over 40% of searches these days are done on smartphones and tablets. Given that, it is paramount for a business to have a website that can display properly on any device. Not deciding to go for a mobile friendly design can result in the loss of online traffic and pose an obstacle to the company’s growth. Apart from presenting the users with an uninterrupted surfing experience, recent changes with search engines also provides an incentive for building responsive sites for mobile searches.
Numerous companies offer “drag-and-drop” website building apps that claim to allow users to launch a new website in minutes. While deciding on such programs, it is very easy to be lured by the most aesthetic template or the most economical one without analysing the way it might fit your business objective. A website must be beautiful, but also be efficient to convey the purpose to the end-users. Having to resort to templates that lack essential functionalities, and that allows little customisation will be a detriment to the goals you set out to achieve with the help of a new website for your business.
The number one ranking criteria for the search engines has always been the quality of the content displayed on websites. Yet, domain owners frequently spend thousands of dollars to build a sleek, beautiful site and then treat the actual writing as an afterthought. This affects far more than search results though, because it is also the number one way to engage visitors and increase conversion rates.
To determine if your content is high enough in quality, look no further than your bounce and click through rates for visitors. This will clearly show if people are viewing multiple pages and taking actions on-site or leaving quickly. Bottom line: When designing a website, give just as much consideration to the quality of your content.
Overlooking SEO Content
In today’s search centric world, having a SEO backed website can be the biggest advantage for the site. While customizing websites, research must be done into customer demands and the services must be tailored accordingly. SEO strategies involve using phrases or groups of words in the content that enable the site to come up higher on the search engines. It improves sales and allows plenty cost benefits. However, a site not optimized for search can lead to your website to remain lost amidst a sea of other poorly constructed sites.
Websites that look attractive, yet simple and easy to navigate at first glance inevitably draw in more customers. Popular web development companies in San Diego look to incorporate all the necessary elements required to make a website that would stand out and be constantly updated with newer innovations.